Pricing is one of the most critical component of decision making process.
Price is a function of product design, production and distribution.

Pricing of product must reflect cost management and business skills to ensure sales happen in the market for a given product.

Pricing Factors below:

• Fixed and variable costs
• Competition
• Company objectives
• Proposed positioning strategies.
• Target group and willingness to pay

An organisation can adopt a number of pricing strategies based on following corporate objectives:

We help you in developing pricing matrix for your product range to complement your business and financial objectives!